Monday, November 20, 2006

I Miss Beer Ads

It must be sweeps. Even the beloved beer ads that usually fill the commercial breaks of football games and NASCAR races on my local NBC affiliate get kicked aside so that SnoozeChannel 6's Perky McPerkyAnchor can tell me how her personal intervention cured some woman's peeling paint problem.

"That's when I stepped in!"

What, did she re-paint the car herself? And how many takes did it take for her to get that crossed arms look just right? They'll have to add a new class in broadcast journalism schools: How to pose in your promos. Thanks, Perky, for curing the world's miseries -- one rusting Mitsubishi at a time.

Snarky? Nah. If I wanted to be snarky, I'd say that at least the beer ads might show me an attractive woman. She doesn't even have the best paint related story this week. Pesky McPeskyGuy is going to show me a specially painted cinder block that will stop terrorists! Tonight! On the Fox 15 Ten O'Clock News!

You just can't get that stuff from NPR. Nor will they likely report, as Fox News' Rudi Bakhtiar did, that the FDA has declared silicone breast implants "safe and effective." Effective? Isn't that for me to judge?

Also gleaned from my Sunday sports viewing interrupted by numerous teases for the 11 p.m. news: the ActionNews weekend anchor is an attractive gal, yes, but that is way too much hair. I'm not sure that's the message they hoped I'd take away from that.

1 Comments:

Blogger Ophelia said...

Ahhh, the wonderous ritual also knows as November Sweeps.
It's good to know that I'm not in the only market that gets subjected to these rites of passage.
Last night on NBC it was an exclusive with a former anchor from the ABC affiliate who got all cracked out, got fired, found God in a big way, got his job back only to get let go again when they wouldn't let him moonlight as a TV evangelist.
Granted, it was a little better than an expose on bad paint but still a waste of time and money.

2:41 PM  

Post a Comment

<< Home